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[01] — Our Work / APK / Branding 1/2 [02] — Work With Us 2/2

APK is a dynamic construction services business with divisions covering Civil Engineering & Groundworks, Demolition & Remediation, Plant Hire & Transport and Aggregates & Recycling.

We approached the branding for APK with the vision to convey reliability and steadfastness. The brand had to be impactful across a wide range of assets and machinery so we selected a heavy lowercase typeface and a simple ‘ribbon’ device for the logo. This developed into variations for APKs many sub brands. With subtle nuances, treatments and palette changes for each, they retain their own personality while remaining under the main brand umbrella.

We have worked with Distilled Design now for a few years and engaged them initially to do brand development as we were in the process of acquiring another business, and wanted branding that could be flexible to accommodate future acquisitions. We were hugely impressed with the new branding and this has now been applied across another 2 acquisitions with the branding continuing to demonstrate its flexibility so much that we have had fantastic feedback on our new branding from other graphic design companies we have worked with.

We find the team very attentive to our often last minute requests, and just get what we want and need as a business to keep our brand performing within the original guidelines. Distilled Design are now further engaged in a much wider role for our business including the production of various other elements of marketing collateral and we look forward to continuing our working relationship with them.

Adam Kirkbride APK Group of Companies,

A creative studio in rural Cumbria. We're easy to get to and even easier to work with.

3 Lane House Business Park, Kirkby Lonsdale LA6 2HH