Escape is the newest offering in the heart of the newly built super terminal at Manchester Airport. This billion-pound transformation and state-of-the-art construction offers a true evolution in the passenger experience.

We were approached to conceptualise, direct identity, and produce collateral for Escape lounges. With a family orientated demographic in mind, the brand is fresh and accessible. Photography direction and colour palettes chosen gave a holiday vibrancy, marrying the spacious layout and panoramic views of the lounge to the natural palette of a perfect sunny holiday. With hero and base colours selected a series of recognisable brand motifs were included helping to create a memorable design ethos.

Completed in the most challenging year facing the aviation industry to date, we worked closely with the team to ensure the best possible customer experience. The tone and direction of collateral conveys currency of safety and security, welcoming clients to their international gateway to the world.