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[01] — Our Work / The British Emporium / Branding 1/2 [02] — Work With Us 2/2

The core ethos of The British Emporium is centred around high quality, British designed and made products, sold in a welcoming and unique environment.

With all this in mind, the initial brand was developed to represent classic, distinctive British style with a contemporary edge. Taking inspiration from heraldry and medieval stained glass colour palettes the core brand refined into main crest devices and secondary monogram. We then incorporated bespoke illustrations using British flora and wildlife for application across store and product ranges. The iconography was carefully chosen to reflect tradition and familiarity giving the finished brand a currency of modern Britishness.

A certain rarity, impeccable craftsmanship, high creativity, and refinement. Beneath it all, we have added the notions of ethics, sustainability, sincerity, and meaningfulness to the brand. Quintessentially British, contemporary edge. Distilled.

From concept for a new chain of retail stores and ecommerce site, Distilled Design quickly grasped the idea, using our brief to create a number of designs from which they worked one up to a full brand and range of possible retail applications. We have found them easy to work with and able to adapt to changing priorities. We will be continuing to use their services as our project develops.

Adrian North Director | The British Emporium

A creative studio in rural Cumbria. We're easy to get to and even easier to work with.

3 Lane House Business Park, Kirkby Lonsdale LA6 2HH